INkcubeko yeNkampani
Injongo yeshishini:ukukhuthaza ukuphuculwa koshishino oluzenzekelayo kunye nokunciphisa iindleko zabasebenzi ngendlela eguqukayo
Ifilosofi yeshishini:imfezeko kunye nokuzinikela, ukuqinisekiswa komgangatho, ukusungula izinto ezintsha, inkonzo enyanisekileyo.
Amaxabiso angundoqo:uthando, uxanduva, ukuzinikela kunye nokusebenza kakuhle.
Umgaqo wenkonzo:inkonzo enyanisekileyo, nceda abathengi.
Inkqubo yokusebenza:ekujoliswe kuko, kwisicwangciso, kulandelelo kunye nohlengahlengiso.
Ingcamango yoyilo:musa ukuba nobuganga bokucinga, lumka.
Ingcamango yetalente:bukhulu kangakanani isakhono kunye nendlela ebanzi ngayo iqonga.
Ifilosofi yabasebenzi:isazela kwaye unoxanduva, win udumo.
Ingcamango yokuthengisa:ulawulo lophawu, ukuthengiswa kwexabiso;akukho ntengiso ye-off-season, kuphela imibono ye-off-season.
Ifilosofi yokusebenza:okwenzekayo ngemini, usuku luyaphela;amazwi kufuneka enziwe, izenzo maziqine.
Umgaqo-nkqubo womgangatho:ulawulo lwenzululwazi, ukuphuculwa okuqhubekayo.
Isicwangciso sophuhliso:uphawu oluhle kakhulu, iimpawu zoshishino.